Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.
Do what you’re doing as if you’ll never do it again.

Do what you’re doing as if you’ll never do it again.

Regular price$33.00
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A pause disguised as a sentence. A shift disguised as a shirt.

“Do what you’re doing as if you’ll never do it again.”

 

A reminder that lands quietly but stays with you.

Because moments rarely announce their importance—

and most of what becomes meaningful only reveals itself in hindsight.

 

Printed boldly on the back, this message stops someone behind you long enough to consider what they’re rushing through…

what they’re half-experiencing…

what they might appreciate more if they knew how fleeting it really is.

 

It’s not about urgency.

It’s about attention.

About meeting life with presence instead of autopilot.

 

Crafted from breathable Heather-blended Bella+Canvas fabric, this unisex tee feels soft, grounded, and impossibly wearable. Lightweight enough for everyday movement, structured enough to hold its shape, and ethically made in WRAP-certified, sweatshop-free facilities. It honors the hands that made it and the moments you live in while wearing it.

 

A simple truth.

A gentle recalibration.

A reminder you carry without having to say a word.

 

Why It Matters (and Why You’ll Love It):

 

• Made from breathable Heather blends for soft, all-day comfort

  – Ash & Heather Prism: 99% cotton, 1% polyester

  – Heather & Solid Blends: 52% cotton, 48% polyester

  – Athletic Heather & Black Heather: 90% cotton, 10% polyester

 

• Lightweight 4.2 oz fabric—ideal for layering or solo wear

• Retail fit with clean side seams for structure

• Ribbed knit collar that keeps its shape

• Tear-away label for irritation-free comfort

• High-quality printing that keeps the message sharp

• Bella+Canvas: ethical, sustainable, and proudly sweatshop-free

 

Care Instructions:

 

• Machine wash cold (max 30C / 90F)

• Turn garment inside out to preserve artwork

• Non-chlorine bleach as needed

• Tumble dry low

• Iron, steam, or dry medium heat

• Do not dry clean

• Wash, wear, remember. Moments aren’t guaranteed—honor them.

 

For the mindful.

For the intentional.

For the ones learning to savor what’s here while it’s here.

 

Soft fabric. Sharp truth.

Do what you’re doing as if you’ll never do it again.

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Paramour paradox

Our goal

…is to support your journey back to wholeness by helping you remember your truth and move from camouflage to confidence. The Book helps you map your personalized path back to your Self. The Journal offers structured exploration. A Tee amplifies your voice. The App delivers customized nudges. The Course deepens your investigation. The Community offers connection.